Dabur Vatika is a world renowned brand in FMCG, with sales across 84 countries, however each market targets different segment and to deal with current markets outburst into pure oils and hair issues, Dabur launched Blending Rituals, a product that focuses on customisation at its core.
Customising hair care for each and every one by them, for them, by analysing each customer as a unique entry.
The TCS team came on board to drive awareness and effectively delivering through every digital channel. During this campaign we were the sole partner to drive Digital campaigns targeting women of the UAE as our core target audience.
We were able to driver 100% more traffic to their website while engaging the right target audience using Influencers as our base medium for that.
