Agencies have infamously run for years on the notion of doing all it takes and burning the mid-night oil to ensure client’s needs are being met. This is something as an agency we’ve unlearned and tend to stipulate with our clients. While an organisation’s HR department carthave values defined, an ideal work culture depends on a plethora of factors within; be it diversity, equal opportunities, hierarchy or the atmosphere fostered by the management. Speaking to our colleagues at TCS about a healthy work environment, for some, it equates to trust, flexibility, and compassion, while for others it meant new work challenges, perfection in delivery, sense of achievement, and working with brands that went above and beyond to make a difference.

However, as an agency being founded by frustrated agency-employees; we’re constantly trying to redefine what is considered as a ‘real’ hustle by drawing parallels between work, leisure, community and the everyday life. What we believe is of utmost importance to ensure lack of burn out, is to
undo the conditioning of ‘double duty to reach the next milestone rhetoric.
The key lies in striking just the right balance, especially within the advertising and media fraternity. Change needs to trickle down from the top-down. Simply put, the boundaries deliberated by our values eventually seep into our ways of working and thereby, define a company’s culture.